Overview
PPC Expert (Legal Services) Jobs in Islamabad, Islāmābād, Pakistan at Qualified Group
Title: PPC Expert (Legal Services)
Company: Qualified Group
Location: Islamabad, Islāmābād, Pakistan
Company Description Qualified Group is a professional development and recruitment partner operating across the UK and Europe since 2011. The company focuses on connecting skilled professionals with high-quality opportunities across multiple industries. Its services include tailored recruitment solutions, professional training courses, and bespoke consultancy designed to help people and organizations perform at their best. Qualified Group supports career growth and business development by providing expert guidance and market insight. Team members contribute to helping clients navigate a complex and competitive job market with confidence.
Role Description This full-time PPC Expert (Legal Services) role is a hybrid position based in Islamabad, with flexibility for some work from home. The PPC Expert will manage and optimize pay-per-click campaigns focused on legal services, including keyword research, ad copy creation, bid management, and performance analysis. Daily responsibilities include monitoring campaign metrics, adjusting targeting and budgets, conducting A/B tests, and ensuring compliance with relevant advertising and legal standards. The role also involves collaborating with legal service specialists and marketing teams to align PPC strategies with business objectives, generate qualified leads, and improve conversion rates. The PPC Expert will prepare regular reports, provide insights to stakeholders, and recommend data-driven improvements to overall digital marketing efforts.
Qualifications
- Strong understanding of Law and Legal Service domains to effectively target and communicate with legal audiences.
- Experience with Legal Document Preparation and familiarity with legal terminology to ensure accurate and compliant messaging.
- Excellent Analytical Skills for interpreting PPC data, optimizing campaigns, and making evidence-based decisions.
- Knowledge of Contract Negotiation principles to support collaboration with clients, vendors, and internal stakeholders.
- Proven experience managing PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising tools.
- Ability to work in a hybrid environment, demonstrating strong time management, self-organization, and communication skills.
- Bachelor’s degree in Marketing, Law, Business, or a related field, or equivalent practical experience.
- Experience in legal services marketing or working with law firms is an advantage.
