Overview
In House Construction Attorney Jobs in Salt Lake City, UT at Fire Engineering Company, Inc.
We are looking for a Legal Marketing and Branding Director with the capability to drive awareness and demand for Valero Law Group through all marketing channels. The ideal candidate should have a strong understanding of both the creative and analytical side of marketing channels within the digital marketing segment, including but not limited to PPC, SEO/SEM, social & influencer marketing strategy, digital advertising, and overall growth marketing strategies in order to drive awareness, consideration, and conversion for our brand.
Your responsibilities will include (but not limited to) the following:
Conducting targeted market research, tracing online activities, researching and analyzing competitors, and creating marketing campaigns.
The ideal candidate has excellent communication skills and a passion for creating successful advertising strategies.
The primary goal of the position is to increase the visibility and reputation of the firm, attract new clients, and retain existing clients.
Responsibilities & Experience:
Oversee continued development and growth of overall branding strategy
MUST have worked at a Law Firm before.
Developing and implementing marketing plans and strategies that align with the firm’s overall business objectives and revenue goals.
Track and report on online marketing activities Identify, research, and report on competitors
Creating and managing the firm’s marketing budget, including tracking expenses and measuring return on investment.
Manage all creation and budgeting processes for all external marketing communications including, but not limited to, television, radio, print, outdoor, social media promotion, digital advertising (PPC/SEO), and e-mail activities
Overseeing the production and distribution of marketing materials, such as brochures, newsletters, and website content.
Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
Own development & optimization of all customer life-cycle communications
Develop social media strategies and manage social media channels (Instagram, Facebook, TikTok, etc.) to increase followers, engagement and new clients
Supervise the continued development of a growing in-house marketing team
Responsible for monitoring competitor products, sales and marketing activities
Oversees and evaluates market research/new industry opportunities and adjusts marketing strategy to meet changing market and competitive conditions
Ability to adapt and respond to multiple incoming requests and shifting priorities
Coordinating events and sponsorships to build relationships with clients and prospects.
Monitoring and reporting on key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and make data-driven decisions.
Developing and maintaining relationships with key stakeholders, such as industry associations, trade groups, and media outlets.
Please note your job duties may increase at any time
Assist in budgeting and resource allocation for legal matters and keeping an organized list of all of your vendors/budgeting items.
Work with other companies on all their Marketing Deliverables + Delegate tasks to their team when possible.
Backend Website Setup & Integrations.
Backend PPC Setup & Integrations.
General Script & Code Updates.
Ongoing Review of PPC and SEO Strategy.
Implement and Test new ideas with approval.
Primarily Delegate the team with their marketing efforts. Can be hands one when assistance is needed.
Head all marketing meetings for the team.
Handle director level reporting for all marketing.
Requirements:
Bachelors or Master degree in Marketing, Advertising or equivalent experience preferred
Must have worked in the Legal industry or have Legal Experience-Personal Injury, Workers Compensation.
5-8 years of experience, background in media planning and buying is a plus
Must be fluent in Spanish as 85% of our clientele is Spanish-speaking only
Knowledge of search engine optimization techniques
Skilled in Microsoft Office, Google AdWords, and web analytics
You are required to be extremely Organized
Familiarity with Content Management Software
A highly-motivated and collaborative team player who thrives in fast-paced environments
Excellent analytical and presentation skills
Candidate will demonstrate a high level of professionalism, collegiality and a commitment to deliver “WOW” service both internally and externally.
Prior team management experience highly preferred
Benefits:
– Competitive salary based on experience
– Health insurance coverage
– Retirement plan options
– Paid time off
– Professional development opportunities
If you are a highly motivated individual with a passion for the legal aspects of performance marketing, sales, e-commerce, advertising, analytics, email marketing, and WordPress, we would love to hear from you.
Please submit your resume and cover letter detailing your relevant experience.
Job Type: Full-time
Pay: $70,000.00 – $100,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Monday to Friday
Experience:
Website Setup & Integrations: 5 years (Preferred)
PPC and SEO Strategy: 5 years (Preferred)
Delegate and Optimize Marketing: 3 years (Preferred)
• Optimization of ads, keywords, budgets, and KPIs: 4 years (Preferred)
Manage Intaker: 2 years (Preferred)
Ability to Commute:
Woodland Hills, CA 91367 (Preferred)
Ability to Relocate:
Woodland Hills, CA 91367: Relocate before starting work (Preferred)
Work Location: In person
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Title: In House Construction Attorney
Company: Fire Engineering Company, Inc.
Location: Salt Lake City, UT
