Overview
General Manager – Food, Beverage & Events Jobs in Loveland, CO at Sweet Heart Winery
General Manager
Sweet Heart Winery | Loveland, Colorado
Compensation: On-Target Earnings (OTE): $60,000–$82,500 annually, plus annual incentive compensation
About Sweet Heart Winery
Sweet Heart Winery is one of the most celebrated wineries in the United States—recognized as a Top 10 Winery nationally, Colorado’s most-reviewed winery, and an award-winning destination for premium wines, handcrafted ciders, exceptional hospitality, weddings, and unforgettable guest experiences.
Our flagship winery, located along the Big Thompson River in Loveland, is the heart of Sweet Heart Brands. The property welcomes thousands of guests each year for wine tastings, culinary experiences, concerts, weddings, private events, and seasonal celebrations.
Our mission is simple:
Create experiences for people to connect.
The Opportunity
This is far more than a restaurant manager or tasting room manager position.
The General Manager serves as the senior operational leader of Sweet Heart Winery and is fully accountable for the overall performance of our flagship property.
This position directly manages the Tasting Room Managers and hospitality team and is responsible for the day-to-day leadership of tasting room operations, food service, scheduling, staffing, purchasing, inventory, Manager on Duty (MOD) responsibilities, guest experience, and financial performance.
The General Manager partners closely with the Director of Weddings & Events to ensure seamless coordination between daily hospitality operations and weddings, corporate events, and private events.
Reporting directly to the Chief Executive Officer, the General Manager is responsible for building a high-performing team while driving revenue growth, operational excellence, and exceptional guest experiences.
Primary ResponsibilitiesExecutive Leadership
Serve as the operational leader for Sweet Heart Winery.
Provide leadership across:
- Tasting Room Operations
- Food Service
- Hospitality
- Wine Club Growth
- Weddings & Events
- Guest Experience
- Facility Operations
- Cross-functional teamwork
Build and maintain a culture rooted in the Sweet Heart Brands H.E.L.P. values:
- Hospitality
- Efficiency
- Love (Time)
- Product
Leadership & People Development
Lead and develop the flagship hospitality leadership team.
Responsibilities include:
- Directly manage the Tasting Room Managers, providing coaching, accountability, and leadership development.
- Recruit, hire, onboard, train, and develop hospitality staff.
- Conduct performance evaluations and ongoing coaching.
- Hold leaders and team members accountable to performance expectations.
- Foster a positive, team-first culture focused on hospitality and continuous improvement.
- Support recruiting, workforce planning, and succession planning.
- Develop future leaders within the organization.
Manager on Duty (MOD)
Serve as Manager on Duty as scheduled.
Responsibilities include:
- Opening and closing operations
- Guest issue resolution
- Cash handling and reconciliation
- Daily staff leadership
- Safety and regulatory compliance
- Service recovery
- Facility oversight
- Operational decision-making during business hours
Lead by example on the floor and support the team during peak business periods.
Operations Management
Own the daily execution of the flagship winery.
Responsible for:
- Tasting Room operations
- Food service
- Hospitality operations
- Coordination with Weddings & Events
- Facility presentation
- Service standards
- Regulatory compliance
- Cleanliness and operational readiness
Ensure seamless coordination between hospitality operations and private events while delivering a premium guest experience every day.
Financial Leadership
Own the financial performance of the flagship location.
Responsibilities include:
- Revenue growth
- EBITDA
- Contribution margin
- Budget management
- Forecasting
- Labor management
- Cost controls
- Financial reporting
Monitor and improve:
- Sales Per Labor Hour (SPLH)
- Labor %
- Beverage COGS
- Food COGS
- Average Guest Spend
- Guest Counts
- Operational efficiency
Scheduling & Labor Management
Develop staffing strategies that maximize guest service while protecting profitability.
Responsibilities include:
- Weekly scheduling
- Labor forecasting
- Cross-training
- Staffing optimization
- Payroll review
- Overtime management
- Labor budget compliance
Build schedules that support both outstanding hospitality and efficient operations.
Purchasing, Ordering & Inventory
Maintain operational excellence through disciplined inventory management.
Responsible for:
- Beverage ordering
- Food ordering
- Retail merchandise ordering
- Operating supplies
- Vendor relationships
- Inventory management
- Monthly inventory counts
- Inventory accuracy
- Waste reduction
- Cost management
Maintain proper inventory levels while protecting margins and minimizing shrink.
Tasting Room Sales & Wine Club Growth
Lead sales performance throughout the flagship property.
Responsibilities include:
- Wine Club acquisition
- Wine Club retention
- Bottle sales
- Guest conversion
- Team sales coaching
- Upselling initiatives
- Referral generation
- Sales accountability
Create a culture where hospitality and sales work together to build lifelong customer relationships.
Weddings & Events Partnership
Partner closely with the Director of Weddings & Events to maximize both revenue and guest satisfaction.
Responsibilities include:
- Operational coordination
- Staffing support
- Sales collaboration
- Financial accountability
- Event execution
- Cross-department communication
Support weddings and events as one of the winery’s largest revenue generators and strongest opportunities for Wine Club growth and brand awareness.
Guest Experience
Deliver exceptional hospitality at every touchpoint.
Ensure excellence in:
- Hospitality
- Food quality
- Beverage quality
- Service standards
- Facility presentation
- Guest satisfaction
- Online reputation
- Brand consistency
Lead a culture where every guest leaves eager to return and recommend Sweet Heart Winery to others.
Performance Metrics
Success will be measured by:
- Revenue Growth
- EBITDA
- Contribution Margin
- Labor %
- Beverage & Food COGS
- Sales Per Labor Hour (SPLH)
- Wine Club Growth
- Wine Club Conversion
- Average Guest Spend
- Inventory Accuracy
- Staff Retention
- Employee Engagement
- Guest Satisfaction
- Online Review Scores
- Operational Readiness
Qualifications
Preferred qualifications include:
- Five or more years of progressive hospitality leadership experience.
- Experience leading multiple departments within a hospitality operation.
- Demonstrated P&L ownership and financial accountability.
- Experience managing managers and developing leadership teams.
- Strong scheduling, labor management, purchasing, and inventory experience.
- Sales leadership experience with a proven ability to drive revenue growth.
- Wedding or event venue experience preferred.
- Winery, brewery, restaurant, resort, hotel, country club, or destination hospitality experience preferred.
The Ideal Candidate
We’re looking for someone who is:
- A servant leader who develops people.
- Financially disciplined and accountable.
- Highly organized and detail-oriented.
- Sales-oriented and guest-focused.
- Calm under pressure.
- Decisive and solutions-driven.
- Passionate about hospitality.
- Energized by building a high-performing team.
- Committed to creating memorable guest experiences.
Why Join Sweet Heart Brands?
Lead one of Colorado’s premier winery destinations while helping shape the future of an award-winning hospitality organization.
This role offers the opportunity to oversee a dynamic operation that blends premium wine, culinary experiences, weddings, private events, tourism, and one of the nation’s fastest-growing Wine Club programs into one exceptional destination.
You’ll work alongside an executive leadership team committed to investing in people, innovation, and long-term growth while helping fulfill our mission:
Create experiences for people to connect.
Compensation & Benefits
On-Target Earnings (OTE): $60,000–$82,500 annually, plus annual incentive compensation.
Compensation includes a competitive base salary and performance-based incentive opportunities tied to the success of the flagship winery.
Annual incentive eligibility is based on key performance metrics, including:
- Revenue growth
- EBITDA and profitability
- Labor management
- Cost of Goods Sold (COGS)
- Wine Club growth and retention
- Guest satisfaction
- Operational excellence
Benefits
- Health insurance
- Paid time off
- Employee discount
- Leadership development opportunities
- Career advancement opportunities within Sweet Heart Brands
Work Location: In person
Pay: $60,000.00 – $82,500.00 per year
Benefits:
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
Title: General Manager – Food, Beverage & Events
Company: Sweet Heart Winery
Location: Loveland, CO
Category:
